Personal Injury Lawyer in Texas

Over the years, attorney marketing has made its way into the digital world, encompassing social media, review websites and more. These “newer” platforms have made it a confusing era when it comes to deciding what is ethical or not for attorney marketing and referral business. In August, the American Bar Association (ABA) held its Annual Meeting in Chicago. During the meeting, proposals were submitted in regards to attorney advertising and business solicitation. Following the meeting, the ABA House of Delegates voted to adopt proposed changes to its model rules of professional responsibility, which state bar associations use as guidance. Regarding attorney marketing, the ABA states the updates would,  “combine provisions concerning misleading statements into a single section of the model ethics rules and would provide further guidance on what lawyers might be restricted from saying in an advertisement or other communication.” Additionally, when it comes to referral payme...

In the era of social media, law firms across the globe are learning how to use different social media platforms to market their law firms. But how do you decide which one is right for you? Is it Facebook or is it Twitter? The answer is simple: both. The better question you should be asking is, “HOW do you use Facebook and Twitter differently to market a law firm?” To find out the answer we must first understand who uses each platform. Facebook has 214 million active users in the United States, with a shocking 84% of those users between the ages of 30 and 49. Twitter has 69 million active users in the United States, with 36% of those users between the ages of 18 and 29. In 2017 a whopping 74% of Twitter users said they use the network to receive their news. But Facebook, in contrast, has a higher number of users who depend on it to stay in touch with people in their life. Understanding this data will help you decide how to use Facebook and Twitter differently. Twitter should...

All Things Considered  on NPR recently discussed geofencing on the show, bringing up this heated digital marketing topic all over again. More specifically, the use of the technology with legal marketing and angering many by using the phrase “digital ambulance chasers.“ According to the Oxford Dictionary, Geofencing is “the use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area.” It’s a technology popularly used by law enforcement to track individuals with ankle monitors under house arrest. But in recent years marketing companies have been using the technology for digital advertising purposes, creating this “digital fence” for businesses to reach potential clients on their mobile devices the moment they leave a specific location. The topic has caused quite a commotion. Some marketing agencies no longer offer this service because they believe it is unethical. Whi...